SOI version 1.

Oh hi guys

soi by

pet sounds (David Lancashire)

reminds me of HMV a lot (with the dog) but I like the retro lettering style and dodgy quality.....

Rationale Statement - re-written

Working towards coming up with a more finalised rationale statement, i.e. one that is more effective in summarising what I am attempting to achieve in the next few months...after a tutorial I have come up with this one.... :

I intend to create screen-based design work for the cultural sector through the use of moving image, web design and typography.

This sort of sums up what I want to do using the briefs I have written, although now I will have to go back and alter some of the briefs. 

Green Series

Nice piece of vinyl packaging which by the looks of it is a collab between Give Up Art and Shaun Bloodworth and has something to do with the Bleep website as well.

Perlon

Perlon Records website - http://www.perlon.net/

Incredibly eye-catching website for Perlon Records, a label based in Germany The second page below is reached after clicking on the main page, and is an animated stand-in sort of page whilst the actual site gets set up. Quite a dazzling piece of moving type.

Brief 7

brief 7 by

brief 6

brief 6 by moons17

brief 5

brief 5 by moons17

Brief 4

Brief 4 by moons17

Prep presentation

prep presentation by moons17

Few bits and pieces to talk about in the first tutorial.

Brief 3 (D&AD Comp brief)

Create a motion graphic ident for 4seven, Channel 4’s new to air channel.

Background

Launched in July 2012, 4seven is the destination for Channel 4’s most popular and talked about shows from the last seven days. Channel4 will schedule 4seven with the content that’s creating the most noise amongst social media, bloggers and commentators.

The new 4seven channel will give viewers who missed the first live broadcast of Channel 4’s most popular shows the opportunity to catch-up with them over the next seven nights.

With so much choice out there, Channel 4 wanted to make sure that there are as many opportunities to watch their shows as possible. Viewers are increasingly saying that they sometimes miss the best stuff, despite their personal video recorders (PVR) and video on demand (VOD).

4seven is a catch up service that automatically selects shows from the last seven days and has the added convenience of being on television. So no more logging in, buffering, or searching for another remote.

Creative Challenge

Channel 4 and MPC want you to create a motion graphics ident that represents this innovative new way of programming.

Considerations

• The buzz created online that drives the channels programming needs to be incorporated into the look and feel of the channel / ident.

• Logo: You can either follow the existing 4/7 brand representation or create a new style for the logo. You can also go as far as stylising the logo as “4/7”, “4seven”, or similar.

• A fresh, innovative approach to the overall creative idea, design and animation is required.

• You should avoid photo real CGI and stock footage.

Target Audience

16 - 34 year olds.

Mandatories

The ident must be no more than 15 seconds in length. • Responses must be in the form of a final film with reference imagery

• Responses should consider that the final ident will be produced with Mac- based software such as After Effects, Cinema 4D and Photoshop.

• You should not base your work on the existing creative idea of the current idents.

Deliverables

Upload your ident as a film (only one ident per entry). Upload your reference imagery either in the form of a presentation film (max. 1 min) or up to four images.

Keep any text on images to a minimum; supporting information (up to 400 characters) can be entered online.

For full format specs and guidance, see ‘Formatting Your Entries’ on the next page. Work in formats other than those outlined will not be accepted.

Brief 2

Brief 2 by moons17

Brief 1

Brief 1 by

OUGD303 prep form

OUGD303prepform by moons17

First draft of the prep form...few bits and pieces that I need to add still but it's basically complete.

Design Context Brief

Module Brief Title	CONTEXT & PRACTICE	Semester	1 & 2
		Doc. Code

Final Major Project - Part 2 DESIGN CONTEXT

BRIEF

The appropriate relationship between content, design and communication is integral to a successful design practice and should be informed by an indepth knowledge and understanding of specific areas of interest. This brief encourages you to investigate develop and resolve a body of work that is appropriate to your own individual areas of creative, professional, ethical, practical and theoretical interest.  PART 1 Undertake a period of sustained and indepth research into specific graphic design disciplines, professional practices, social/ethical/commercial considerations and industrial production methods relevant to your own individual design practice and creative concerns. You will need to use your FMP blog to document your on going investigation, organisation, critical analysis and evaluation of research activities and source material. Research activities should include visits to studios, interviews, questionnaires as well as material from a breadth of secondary sources. PART 2 Based on your research into part 1 of this brief, produce a graphic product for print or digital delivery that effectively communicates the context of your design practice. This should take the form of a book, interactive dvd, or website depending on your chosen content & media. Your aim should be to design and produce the book that you wish you could buy, the website you wish you could visit or the dvd that you could play that would explain to everyone (yourself included) who YOU are as a designer. What and who has influenced you? what do you want to say? How do you want to say it? What are you passionate about? What inspires you? As well as Why?

Background / Considerations

Your ability to identify analyse and respond to current design issues trends and opportunities will lie at the heart of your rationale as a designer. In order to exploit your potential and achieve your ambitions it is essential that the right people get to see your work. This brief requires a comprehensive approach to the gathering, organising and presenting of a sustained body of research. You will need to identify relevant subject matter that will allow you to engage in in-depth research from a range of primary & secondary sources – books, websites, interviews, questionnaires etc. Your resolution to the brief should demonstrate a high level of creative and technical competency appropriate to professional distribution. You should also be able to demonstrate a selective, critical and informed approach to your source material. REMEMBER THAT TAKING RISKS CAN BE A GOOD THING, BUT ONLY IF YOU TAKE THEM FROM AN INFORMED POINT OF VIEW.

Mandatory Requirements	Deliverables
Your Response should contain: An introduction to your chosen content. A clearly stated rationale. Evidence of your ability to select, organise and effectively present content that helps to contextualise the work that  you are producing in response to part 2 of the Module brief. All references should be acknowledged in line with the Institutions policy on plagiarism. You will need to produce a pdf copy of your resolution for course archiving purposes. All research activities and source material should be evidenced through regular postings to your FMP blog. You should support the documentation with appropriate levels of analysis and critical evaluation. All posts should be labelled/tagged OUGD303DC and (where necessary) the relevant brief number. SEE ADDITIONAL BRIEFINGS & HANDOUTS	A printed book, interactive dvd or functioning website appropriate to the content of your research, creative ambitions and professional practice A Research file (in the form of your FMP Blog) of organised primary and secondary source material (including evidence of relevant design development). Where content cannot for any reason be posted to your blog you should submit evidence in an organised and clearly labeled file,disc or appropriate digital format.
Studio Deadline	Module Deadline
See eStudio for details	Wednesday 29th May 2013 -1pm

Design Practice Brief

Module Brief Title	CONTEXT & PRACTICE	Semester	1 & 2
		Doc. Code

Final Major Project  Part 3 - Design Practice

BRIEF

Negotiate, plan and carry out a set of briefs that will allow you to demonstrate a deep understanding of specific processes, practices and production methods appropriate to your individual professional and creative ambitions as a Graphic Designer. In resolving your chosen briefs you should aim to demonstrate a high level of conceptual, practical and production skills through the investigation of appropriate content development, research methods and design practices. You should aim to include briefs from a recognised national/international competition such as D & AD, YCN, ISTD etc. as well as live briefs where possible/appropriate.

Background / Considerations

It is your ambitions as a designer that should inform the nature of your work which in itself should reflect upon your experiences to date. Your creative skills, design interests, ethical, moral and commercial views as well as an increasingly informed understanding of opportunities within professional working practices should help you establish individual lines of enquiry. How you choose to work and to what ends is down to you. What ever your ambitions or intentions, you should make sure that your work demonstrates and significant understanding of issues relating to message, meaning, audience, context and Function. Analysis of these issues should form the basis of the key deign decisions that you make throughout this project. Documenting your ongoing critical evaluation and selection will form the basis of an effective Design Practice. The quantity, quality and nature of the briefs that you propose should reflect your understanding of the academic, creative and professional level of work required of Level 06 study.  Briefs and the work produced in response to them – should reflect a deep understanding of message, meaning, audience and context and should be supported by evidence of significant analysis, research investigation into appropriate subject matter, themes and production. Live/competition or short briefs should be included as part of a broader or more significant strategy

Mandatory Requirements	Deliverables
The resolution to each brief should be supported by an appropriate level of research and development work presented in an appropriate format (posts to your blog, development file, pdf notebook etc.) Your work should be resolved, contextualised and presented to a level that reflects your individual professional concerns as a designer. Work produced in response to negotiated briefs should demonstrate your ability to engage in a significant and considerable body of innovative research and development appropriate to your concerns as a Graphic Designer. All research activities and source material should be evidenced through regular postings to your FMP blog. You should support the documentation with appropriate levels of analysis and critical evaluation. All posts should be labelled/tagged OUGD303DP and the relevant brief number. SEE ADDITIONAL BRIEFINGS & HANDOUTS	Each brief should be presented on between 3 & 6 A2 presentation boards supported by any digital material in appropriate formats/media. Any supporting work should be ordered and presented in A2 plastic sleeves (maximum 1 per brief). Evidence of research and design development should be posted to your Final Major Project blog. And labelled as briefed. Further details relating to the submission and appropriate formats can be discussed during progress surgeries. There will be a Final Assessment Briefing on Tuesday 14th May (to be confirmed) which will outline specific submission requirements and clarify any outstanding issues
Studio Deadline	Module Deadline
STATEMENT OF INTENT – SUBMISSION DEADLINE Friday 1st February 2013 INTERIM PRESENTATIONS & Crits (see ADDITIONAL HANDOUTS/GOOGLE CALENDAR)	Wednesday 29th May 2013 -1pm

Supporting Material / Resources / Useful Links